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Local Steering Committee Readies for CIAA Tourney
Corporate Community Lends Support to Cultural Event
Raleigh, N.C. (Jan. 10, 2000) - As February 28 draws closer, so too does the inaugural playing of the Central Intercollegiate Athletic Association (CIAA) Tournament in Raleigh's new Sports and Entertainment Arena. With an estimated economic impact of more than $26 million over the next three years, the local steering committee for the week-long event has prepared itself and the city for the for what they hope will become a cultural tradition for years to come.
The steering committee is made up of several subcommittees, each assigned specific tasks and responsibilities. The Hospitality and Events Committee, headed by Helga Greenfield, Vice President for Institutional Advancement at Shaw University, works to ensure that then- is something for everyone, from their arrival Sunday, Feb. 27 through their departure a week later Greenfield and her committee have arranged everything from halftime entertainment to airport signage to "greeting ambassadors" located throughout Raleigh, making sure that the city is ready to host the party that is the CIAA The committee has also coordinated the fashion show, High School Day, T-Shirt Day, and most importantly, parking and handicap accessibility for all events.
The Dining and Entertainment Committee, chaired by Ed Stewart, Executive Director of Community Development Corporation, has implemented educational and training programs at local hotels and restaurants to better cater to the CIAA fan- Restaurants willing to extend operating hours and offer appropriate menus have been designated as "CIAA restaurants,"
features such as late-night menus, evening entertainment in hotel lobbies and additional check-in and checkout are to designed to make a hospitable area even more so," said.
The purpose of the CIAA Public Relations Committee, headed by Vernon Malone of the Wake County Board of Commissioners and David Gwyn of Richard French & Associates, is to generate excitement and positive publicity for the CIAA tournament and the City of Raleigh in the event's first year in the capital city. The Public Relations Committee also publicizes information about upcoming CIAA social functions- These public relations efforts are designed to promote the tournament as one of the country's most sophisticated cultural events, combining tradition, sport, fashion and music into one unique event, The committee targets national, regional, local and minority media, working in tandem with the tournament's advertising and promotional campaigns.
'Die Sponsorship Committee, headed by Mike Hurley, General Manager for Capitol Sports, continues to enlist the corporate support necessary to host the CIAA Tournament. Sponsorship dollars fund events such as the tip-off banquets, the fashion show, exhibitions, hospitality, scholarships and championship rings- The goal of the committee is to raise 5250,000 for scholarships and to secure $289,250 in sponsorships.
| To date, the following companies have contributed to the CIAA effort: | |
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Capitol Broadcasting Company CP&L Wachovia Glaxo Wellcome World Class Marketing Food Lion MetLife Sprint Reebok N.L Mebane & Associates Alfred Dickson Premiere Circuit Assembly St. Claire Trucking Yarrell Trucking Progressive Business Forms Diverse Home Health Services |
Brody Contractors Coca-Cola N.C. Mutual Insurance Mechanics and Farmers Bank Touchstone Energy US Air Progressive Business Forms Gale Force Holdings K&S Cafeteria Greenshields St. Lawrence Homes Black Lawyers Association Phase 11 Fitness Center SRI The Warehouse Easy Ware |
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